Build Accounting
What: Brand positioning and marketing strategy for a CPA firm that was looking to niche down into startup accounting.
Goals:
Update brand positioning to appeal to tech startups and SaaS companies.
Create a marketing plan to increase startup accounting revenue in the most cost-effective & efficient ways possible.
Audience Research & Customer Journey
I provided detailed insights into the target audience, including…
What problems they need to solve
What matters most when they’re looking for a solution
The websites they visit, search terms they use, social media accounts they follow, and podcasts they listen to
I outlined the customer journey for key target audiences, highlighting business opportunities in each stage.
Marketing Plan
I created a custom action plan focused on making incremental progress toward long-term, cost-effective strategies.
Website Improvements
I updated the homepage so it speaks directly to tech startups and SaaS companies.
The new homepage focuses on the key selling points and SEO keywords identified during the research phase.
“Hannah’s marketing services significantly boosted our CPA firm’s online presence. While working with her it’s clear that she has years of experience in the industry.
Her strategic approach to SEO, social media, and our website has already resulted in a noticeable growth in leads. I highly recommend her services for any business owner looking to strengthen their brand positioning.”