Gordon Law
What: Ongoing SEO for Gordon Law, a law firm focusing on tax, business, and crypto law.
Goals:
Publish 10 new or substantially updated pieces per month.
Continually increase traffic and leads.
Maintain existing rankings.
Since Gordon Law has several different practice areas, I focus SEO efforts on 1-2 areas each quarter.
I review the existing page performance, find new keyword opportunities, and plan a robust content calendar for the quarter.
For many practice areas, Gordon Law is competing against government websites like IRS.gov, as well as major players like NerdWallet and Investopedia. Even so, a robust library of high-quality content gets results!
Overall Site Results
Past 3 months year-over-year:
Clicks: 739.45% increase
Impressions: 318.644% increase
Average position: Improved by 12 places
Results for a Specific Content Group
Past 6 months compared to the previous period:
Clicks: 167% increase
Impressions: 124% increase
Average position: Improved by 2 places
(Note: Filing deadlines are April 15 and October 15, so the traffic is somewhat seasonal.)
“We’ve worked with Hannah for several years, and her expertise in crafting cost-effective marketing strategies has consistently delivered results.”